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How Expert Witnesses Can Get More Cases: Advice from a Litigation Attorney

In this interview, I sat down with Logan owner of Quirk Accident and Injury Attorneys, APC, a personal injury attorney with over 16 years of experience, to talk about how expert witnesses can position themselves to get more cases. If you're an expert witness trying to stand out or just getting started, Logan's insights are going to be incredibly helpful.

How Attorneys Actually Find Expert Witnesses

First off, I asked Logan how he usually finds the experts he works with. His answer? Referrals. "As a plaintiff's personal injury attorney, I have access to other attorneys. We often use similar experts," he said. He mainly relies on trusted colleagues who've worked with certain experts before. Treating physicians are commonly used, but when he needs someone outside his network, he'll ask around or turn to vendors that specialize in expert witnesses.

What Makes an Expert Stand Out

Practical Experience

"If you're an orthopedic surgeon, actually being a surgeon in the past matters," Logan explained.

Balanced Testimony Work

He prefers experts who don't testify 100% of the time and are still active in their field.

Reputation

Your reputation can be used against you. If you've been disqualified from testifying, attorneys want to know why.

Diversity in Cases

He likes to see experts who've worked both plaintiff and defense sides, or at least don't lean too heavily on one.

Avoiding Mistakes That Can Hurt Your Career

I asked if disqualifications could ruin an expert's career. Logan said, "It's not a fatal flaw, but it's definitely not a selling point. You want to avoid having to explain why you were disqualified."

He also warned against trying to be a "Swiss army knife" of experts. Stick to what you know. "If you're selling yourself on something you're not, you're exposed," he said.

The Role of Marketing (and the Risks)

We got into how marketing can help or hurt an expert witness. Logan emphasized that marketing is fine—but it has to be done right. "I've seen brochures used against treating physicians," he said. Most of the time, it's used to question the relationship between the expert and the attorney—suggesting bias or some sort of collusion.

He also warned about online content: "The internet never forgets... be careful what you put out."

Still, he believes it's important to have a website or a LinkedIn strategy. "You want to look like you're up with the times," he said. Just make sure you're reviewing everything that goes live.

No Website? That Could Hurt You Too

Logan mentioned that while he wouldn't base his decision on a website alone, having a modern, professional-looking website helps. "If the website looks like it's from the 2000s, I might wonder if they're even practicing anymore," he said. It won't be a dealbreaker, but it could raise doubts.

Advice for New Experts or Those Struggling to Get Cases

What if you're just getting started or having trouble getting hired? "Go show why you're an expert," Logan advised. "Put on a seminar, talk to people, and demonstrate your knowledge."

Fancy marketing isn't the key—experience and credibility are. He encourages experts to lean on what makes them qualified, and the cases will follow.

Read Everything — Don't Rely on the Attorney

One of the most valuable pieces of advice? "Don't rely on the attorney to give you the Cliff Notes," he said. Experts should read all materials themselves. As an expert you may find evidence that brings more clarity to the case.

Do the Work and Be Confident

Logan left us with this: "Just do the work, be confident, and try not to step outside your lane."

Whether you're new to expert witness work or looking to sharpen your practice, these insights can make a big difference. Want more interviews like this? Stick around—we're just getting started.