Yoast SEO plugin review

Posted on: October 10th, 2022
By: Tadeo Martinez

Are you looking for the Yoast SEO plugin to take your blog further? What about ranking boost, keyword research, or even custom content creation for higher rankings on SERPs (Google Search Engine Results Pages)? Well, don’t worry! Yoast offers an ultimate set of tools to help with all these things – plus plenty more.

Yoast SEO is a plugin that has been around for years and continues to be one of the most popular choices among bloggers.

With more than three million plus active installations, it is one of the most popular plugins for the WordPress blogging platform. This free plugin is one of the top choices for new bloggers, with more than 150,000 new downloads every day.

However, here the question comes, is it the ideal SEO plugin? Or is this the right plugin for your site? So, let’s probe further in this detailed review of Yoast SEO.

What is Yoast SEO?

Yoast SEO is a comprehensive plugin that helps website owners and bloggers better optimize their sites for search engines like Google. Yoast SEO uses a simple yet highly effective set of algorithms to identify areas on your site where improvements can be made and offer practical recommendations for how to improve them. 

Yoast is built to:

  • Automatically handle all of a site’s technical SEO
  • Include everything necessary to start ranking in search engine
  • Provide access to 6 free academy courses

With detailed insights into keyword density, readability scores, and other important features, Yoast has become a go-to resource for website owners looking to improve their search engine presence. 

Why do you need a Yoast SEO plugin for WordPress? 

Yoast SEO is a useful plugin for WordPress that makes it straightforward to optimize your website’s content for search engines. With this plugin, you can easily add title tags and meta descriptions to your website pages, and you can also set guidelines so that the plugin will adjust these elements automatically if necessary. 

Additionally, it contains features to help you ensure that your content meets strict search engine guidelines and avoids potential penalties from Google. Yoast SEO provides useful metrics like page views and click-through rates to track how well your site performs over time. 

Whether you’re an online business owner or a blogger, it’s essential to use Yoast SEO to grow your audience. So why not download this powerful plugin today and start optimizing your WordPress site? The results will speak for themselves! 

Free vs Paid version of Yoast SEO

There is a lot of controversy surrounding the topic of free vs paid versions of Yoast SEO. On the one hand, some people believe investing in a paid version is essential if you truly want to optimize your website for search engines and improve your rankings. They argue that while the free version does offer some basic features and optimization tips, it fails to provide the more advanced tools and support necessary for true success.

On the other hand, others believe you can achieve similar results with the free version by having a strong understanding of SEO principles and focusing on best practices.  

Ultimately, whether or not you opt for a paid Yoast SEO is up to you – but it is imperative to do your research, weigh your options carefully, and choose a solution that fits your unique needs.

Yoast SEO key features

The Yoast SEO plugin comes with many features, making it one of the most popular and trusted search engine optimization tools available today. Some of these features include: 

Keyword optimization ( free & paid version)

Keyword optimization, or optimizing your website content for search engine visibility, is an essential part of online marketing today. Yoast makes it easy to add and optimize keywords for your website pages. Simply enter a focus keyword when creating or editing a page, and Yoast will help ensure that your content is optimized for that keyword.

Breadcrumbs navigation (paid version)

Breadcrumbs navigation is a key SEO feature developed by the team at Yoast. This tool allows webmasters to provide users with a clear and organized site hierarchy, making it a lot easier for them to find their way around the site. 

From a user’s perspective, breadcrumbs represent an easy way to quickly manoeuvre through complex websites by providing clear pathways from one page to another and highlighting the current locations on the site.

Readability check ( free & paid version)

Readability Check is one of the most important features of the popular SEO plugin Yoast SEO. This feature uses advanced algorithms to analyze a variety of factors related to text structure and word choice and provides users with a detailed assessment of the readability of their writing.  

In-depth SEO analysis (paid version)

Yoast’s in-depth SEO analysis provides a comprehensive overview of your website’s SEO health. This feature gives you an actionable list of things to improve your site, from technical SEO issues to content optimization.

No duplicate content ( free & paid version)

This innovative tool helps to identify and correct any potential issues with duplicate content on your website, ensuring that your content is original and engaging for your readers. It does this by scanning both your posts and pages for duplicate content that might exist across your site.

Content insights (paid version)

This innovative feature uses machine learning algorithms to analyze web content, providing users with detailed insights into how well their content meets optimization best practices and helping them to improve their search rankings. With Content Insights, users can identify issues such as low word count, overly long sentences, and poorly structured paragraphs. 

Pros of the premium version of Yoast plugin

  • Ace Your On-Page SEO With the content analysis modules
  • Internal links counter
  • Multiple keywords focused
  • Redirecting the old URLs to new ones
  • Social network previews to boost your social media activity
  • Setting different meta tags for social media
  • Use the SEO Indicators to Spot Weak Spots
  • Advanced SEO tech
  • Customize Search Appearance for Individual Pages

Pros of the free version of Yoast plugin

  • Eliminates redundant content by excluding subpages of archives from being indexed.
  • It will analyze your content for over a dozen SEO best practices.
  • If you are making the switch, it imports settings from other websites and even other SEO plugins. 

Cons of the free version of Yoast plugin

  • The free version has some limitations.
  • No support
  • The free version does not offer more advanced features

Cons of the paid version of Yoast plugin

  • No redirect feature if a link is changed.
  • Not as robust as other full-fledged SEO tools.
  • Website speed may get slowed down as all features get activated at once.
  • Accidental Keyword Stuffing.

Is Yoast SEO the best SEO optimization tool for WordPress?

Yoast SEO is considered one of the premier optimization tools for WordPress websites. Its intuitive interface, extensive feature set, and easy-to-follow instructions make it a great choice for both beginners and advanced users alike. In addition, Yoast’s algorithms are continuously updated to ensure optimal performance and maintain ranking consistency. 

Overall, Yoast SEO can be considered one of the leading WordPress SEO tools on the market today. Whether you are an expert blogger or a newbie looking to create an online presence from scratch, this plugin can help to make the process quick and easy.

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