Website Design & Search Engine Optimization Articles

Google Tag Manager Explained: How It Works and Why You Need It?

Google Tag Manager (GTM) is a free tool for businesses. It lets you add and control tracking codes—called tags—on your websit...

Universal Analytics was Google’s third-generation web analytics platform. Google used it as the main type of analytics from 2...

Daily Active Users (DAU) tracks unique visitors who interact with your site each day. It shows if audiences return and intera...

The search demand curve shows how people search online. It reveals which keywords attract attention. It tracks how interest s...

A SERP is the page a search engine displays after someone types in a keyword or question. It shows organic listings and paid ...

Google Hummingbird changed the way Google understood information. Google started to understand what people meant when they se...

Many people now use AI tools to get answers. Tools like ChatGPT, Perplexity, and Gemini help them find information and recomm...

Domain Authority (DA) is a score that shows how likely a website will show up in search results. Higher scores indicate a str...

Marketing has always been about communication. Now, communication isn’t only between people and businesses. ...

Backlinks are links from one website to another. They’re also called inbound links because they direct users from an external...